When it comes to marketing, the one big problem which was hard to solve in the past, was about reaching the customer at the right time. You can give the same suggestion to a person a hundred times, and that person may react differently at all those times.
What’s more, you don’t just need to reach the right person with your marketing approach; you also need to reach them at the right time, when they actually need your product.
Whenever a product is launched, marketing managers figure out the perfect customer for it. When a new car is launched, all the marketing is based on who the ideal customer for it will be. The car may be perfect for families, or maybe women will like it more than men, or maybe it is aimed at a particular culture. These things are important but you need to reach the customer at the right time as well.
You may have designed the perfect car for families, but that doesn’t mean that your marketing campaign will yield results. Families that already have a car and are happy with it will not just go out and buy your car because they liked your marketing.
This is why search engine marketing is so important. Search engine marketing lets you reach out to customers when they are reaching out to you – which increases the likelihood of them becoming your customers a million times.
Think of it this way; you may see an ad for a new burger place in your area. If you see that ad after you have had your lunch or dinner, the ad will not be effective at all. With search engine marketing, things work differently. Someone who searches for “burger places near me” is someone who wants to eat a burger right at that moment. An ad shown to them can turn into an instant sale.
Voice Search Raises the Stakes
Another reason that search engine marketing will be even more important in the future is the rise of voice search. When people search through voice commands, they are searching through their mobile devices, which increases the likelihood of them looking to make an immediate purchase.
Someone who uses voice search to find great pizza parlors nearby probably wants some pizza right now. Voice search has also changed the way content is developed for the web. Now, there is a lesser focus on keyword placement and a higher focus on natural language.
The interesting thing is that voice search is fast becoming the default way that people search. It is possible that ‘typing’ will no longer be a thing we do in the future – as soon as voice recognition becomes 100% perfect, people may just use their voices to type all the time. Search is also being integrated into things – you can now search for things directly through the Google keyboard while typing a message.